It's a bit sticky but not too noticeable, and the bright cherry is very naturally and flattering.
I think my photo is actually a little washed out; it seems more pigmented in person.
But very wearable; I'm quite happy with this tube gloss!
Be careful though, the other Banila Kiss gloss I got seems to leak a bit.
This one is fine, but the quality control for the line may not be that good.